Marcia Benshoof, Chief Strategy and Sales Officer
As Chief Strategy and Sales Officer, Marcia Benshoof has led the market entry and business strategies since October 2012 for Connect for Health Colorado. Benshoof was formerly the lead consultant for a burgeoning consulting practice engaged with market innovators and Health Exchanges across the U.S. Prior to that, she served as president of IMA Benefits and has more than 30 years experience in the insurance industry including executive positions within the workers compensation and managed care marketplaces. She’s been part of a Health Care Reform think tank for more than two decades, creating scenarios for change within the health care arena. Marcia holds a bachelor’s degree in psychology and a bachelor’s degree in counseling, both from the University of Northern Colorado. She holds faculty credentials from the University of Colorado Health Sciences School of Medicine. She serves on a number of boards and committees including the National Sports Center for the Disabled and was selected in 2011 by Business Insurance as one of top 25 Women to Watch in the U.S. and by the Colorado Women’s Chamber of Commerce as a finalist for the Athena Award, a national  professional achievement award.